Bumble

Bumble provided a limited set of approved footage and specifically did not want stock footage used, so the challenge was creating three distinct ads without expanding the visual source material. I developed the first rough cut as a visual system—establishing pacing, typography, transitions, and framing—then extended that language across two additional concepts.

The campaign followed the journey from searching for a match to making a connection and eventually going on a date, giving the three videos a cohesive narrative while allowing each to stand on its own.