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Video
Created / Hands-On
Creative Direction / Team Execution
Jest — AI UGC Character System
Consistent-character AI UGC workflow built for low-cost, social-native creative testing.
With limited budget and no recurring on-camera talent, I developed a workflow for creating reusable AI-generated creators that could appear consistently across multiple UGC-style ads. The system covered character development, reference consistency, shot generation, editing, and final production.
These examples are included as production R&D rather than performance case studies. Their value is in demonstrating a repeatable way to produce social-native creator content with a small team.
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