Cooking Madness

I owned the visual marketing campaign for Cooking Madness over an extended period at AppLovin. My scope went well beyond individual ads: I created video and static work, contributed to playable concepts, produced ASO creative, tested game icons, directed external vendors, and helped determine what the campaign should test next.

Performance data and competitive research informed the creative direction. I reviewed results, identified patterns worth iterating, and translated those findings into new concepts, storyboards, scripts, visual mocks, and vendor briefs. I also reviewed outsourced work through regular feedback, paint-overs, and revisions, creating a continuous loop between research, production, launch, and performance.