Hooked Inc Campaign

I led the visual marketing campaign for Hooked Inc. over an extended period, combining hands-on creative production with campaign strategy and art direction of an external production team. Alongside producing static and video ads myself, I developed concepts, storyboards, scripts, visual mocks, and production briefs to guide a consistent pipeline of marketing creative.

I oversaw vendor execution through regular reviews, paint-overs, and iterative feedback, maintaining visual quality and consistency while collaborating with my art director on final approvals. Performance data, creative testing, and competitive research informed each new round of concepts, allowing me to identify promising directions, refine underperforming ideas, and continuously evolve the campaign based on audience response.