Scavenger Hunt

Building on an initial concept from my creative director, I developed the script and visual narrative for a 30-second Connected TV (CTV) commercial inspired by Scavenger Hunt's hidden-object mechanics. The story centered on a player searching for misplaced keys, bringing the game's core experience into a relatable, live-action scenario.

I created an animatic using Storyboarder and AI-generated assets to establish composition, character staging, and pacing before production. Following approval, I collaborated with my producer, who coordinated casting, location scouting, and the live-action shoot.

In post-production, I used AI-assisted image development to transform elements of the filmed environment into a stylized aesthetic consistent with the game's visual identity. I integrated the redesigned environment into the phone's gameplay sequence, then handled compositing, motion design, and final editing in After Effects. The result was a cohesive commercial that blended live action with the game's playful visual style and received enthusiastic client feedback.