I developed the  concept around Episode’s core strength: choice-driven storytelling. Instead of dropping users directly into gameplay, I designed a personality-driven questionnaire that asked a sequence of fantasy and story questions before transitioning into the registration flow.

I owned the creative development of the initial experience, sourcing and preparing the visual, UI, music, and SFX assets, working within Pocket Gems’ brand guidelines, filling production gaps where needed, and partnering with the playable developer through implementation and final QA.

The concept proved highly extensible and became the foundation for a larger creative family. The broader team evolved the original idea through new questionnaire structures, story, result flows, character customization, and other variant

Outcome: The original concept grew into a 36-test creative lineage over 13 months, generating 5,500+ tracked subscribers and becoming one of the program’s strongest-performing onboarding concepts.