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PLAYABLE
Dragon Candy
High-performing onboarding directed through team execution
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Dragon Candy became one of our strongest playable onboarding systems, built around a simple character-reveal experience that gave the team a clear creative pattern to iterate against. I led creative direction through mockup, asset review, development, and final QA, refining the UX, visual quality, animation, pacing, and overall player journey alongside the design and development teams.
The broader Original Cute family expanded into 36 variants across different flows, UI treatments, and creative experiments, ultimately becoming one of the program’s most reliable onboarding concepts.
Outcome: Expanded into 36 tests and generated 15K+ tracked subscribers.
PROJECT OVERVIEW
PROJECT DETAILS
Client
Jest
Game / App
Dragon Candy
My Role
Creative Direction · UX/Visual Review · Final QA
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Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
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Recorded Gameplay