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PLAYABLE
Hay Day
Research-led renovation in Hay Day’s visual style
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I began by researching high-performing renovation and transformation mechanics in adjacent casual games, then adapted those learnings into a concept that felt appropriate for Hay Day rather than simply copying the trend. After aligning internally and receiving client approval, I storyboarded the interaction flow, designed the UI/UX, prepared the production assets, and handed the experience into playable development.
The goal was to make each interaction clear and rewarding while preserving the game's established tone and brand language.
PROJECT OVERVIEW
PROJECT DETAILS
Client
Supercell
Game / App
Hay Day
My Role
Concept · UI/UX Design · Storyboarding · Asset Creation · Creative Direction · Sound Design
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
Recorded Gameplay