Joy Nice Games wanted a playable that preserved the feel of the live game while making its layered mechanics understandable within seconds. I simplified and reorganized the interface, storyboarded the interaction flow, prepared visual assets and animation, and shaped the experience so new players could quickly understand the progression.

The main challenge was balancing authenticity with clarity while staying within playable-ad technical constraints. The finished creative retained the game's visual identity while making the core loop immediately readable.

Outcome: The playable delivered strong engagement and conversion performance, demonstrating the effectiveness of translating complex strategy mechanics into a more accessible interactive experience.