I proposed turning Farm Friends’ pest-removal theme into a simple tap-to-squish interaction designed to be understood almost instantly. The goal was to remove unnecessary instruction, give players immediate visual feedback, and get them into a satisfying interaction within the first few seconds.

Steve Barker developed the visual execution while I directed the concept and reviewed the experience through production, focusing on clarity, pacing, feedback, and overall feel. I also requested both short- and long-form versions so we could isolate interaction length as a variable and test whether a faster payoff or a more extended play session drove stronger engagement.